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Turn Salon Photos
Into Perfect Social
Posts With AI
Text a photo of your work and MostlyPostly instantly creates captions, hashtags, and ready-to-post content for Instagram and Facebook. No app needed.
Taylor
📸 balayage — she wanted something warm and lived-in
MostlyPostly ✦
"Warm, sun-kissed balayage with that effortless lived-in finish ✨ Book your next appointment via link in bio."
#balayage #warmtones #hairinspo #salonlife
app.mostlypostly.com/preview/t8x2k…
Tap to review & edit · or reply APPROVE to post now
The Workflow
Built for the reality of running a salon.
No content calendars. No copywriting sessions. No chasing stylists for posts. Just text a photo between clients — MostlyPostly handles everything after.
Snap. Text.
That's the whole job.
Between clients, snap a photo and text it in. No app to open, no login, no caption to write.
AI in action
Jasmine · Stylist
*photo* — warm balayage, dark base, first time guest
MostlyPostly ✦
Sun-kissed warmth meets effortless dimension. This balayage was made to be noticed — and low-maintenance enough to love for months.
Styled by @jasmine · Book via link in bio.
#balayage #warmtones #haircolor #salon
Review & edit: app.mostlypostly.com/stylist/…
Or reply APPROVE to submit now, or CANCEL to discard.
APPROVE ✓
✅ Submitted! Your manager will review it — or it'll post automatically if auto-publish is on.
Caption. Hashtags.
CTA. In seconds.
Sounds exactly like your salon — tone, voice, your hashtags, your booking link. Every time.
Live while you're
with your next client.
Scheduled to the perfect window. Published to both platforms. No follow-up needed.
Features
Everything you need to post consistently.
Post types, automation, brand controls, and integrations — built specifically for how salons work.
Standard Photo Post
Text a photo — AI writes a branded caption with hashtags and booking CTA, publishes to Facebook and Instagram.
Before & After
Send two photos — MostlyPostly builds a polished side-by-side collage with transformation copy.
Availability Stories
Text open slots and MostlyPostly generates a branded Story with a "Now Booking" header and direct booking link.
Promotions
Announce specials and limited-time deals. Formatted as a Story with urgency copy, expiry date, and booking link.
Vendor Brand Integrations
Aveda, Redken, Wella and more. Brand campaigns drop into your posting schedule, adapted to your salon's tone.
Stylist Gamification
Posting streaks, milestone badges, and leaderboards — makes consistent content creation something your team actually enjoys.
Multi-Location
Manage all your locations from one login — each with its own stylists, brand rules, and posting schedule.
Performance Analytics
Reach, likes, saves, and engagement synced from Facebook and Instagram — per post, per stylist, per location.
How Stylists Connect
Works in the apps your team already uses.
No new app to download. Stylists send a photo from whatever messaging app they already have on their phone. MostlyPostly handles the rest.
Available Now
SMS / Text Message
LiveThe original MostlyPostly experience. Stylists text a photo to a dedicated number — no app required. Works on any phone.
Telegram
LiveConnect via the MostlyPostly Telegram bot. Great for teams that already use Telegram — fast, free, and works internationally.
Coming Soon
Want to request a channel?
Let us know what your team uses and we'll prioritize it on the roadmap.
For Stylists
Text a photo. Review the caption. You're done.
No app to download. No login. No caption to write. MostlyPostly handles everything after the snap — and gives you a simple web preview to tweak before anything goes live.
Text a photo — that's the whole job
Between clients, snap and text the photo to your salon's number. Add a quick note if you want — service name, client detail, a vibe — or just send the photo.
Get a preview link in seconds
AI writes a full caption — tone, hashtags, booking CTA, your @handle — and texts you a link to review it. No app to install, just a tap on the link.
Review, edit, or regenerate on the preview page
The preview page shows your photo and caption. Add a note like "make it shorter" or "mention it's her first visit" and regenerate with one tap. Or submit it as-is.
Submit — it routes to your manager automatically
Hit Submit on the preview page and it's done. If your salon requires manager sign-off, it goes to the approval queue. Once approved, it publishes automatically within your salon's posting window. Reply APPROVE via SMS to skip the preview and submit instantly.
MostlyPostly
Salon number · SMS
📸 Bright copper, first-time guest, wanted something bold
Today 2:14 PM
Your caption preview is ready! ✨
app.mostlypostly.com/stylist/abc123…
Reply APPROVE to post now, or tap the link to review.
Caption Preview
"First visit. Bold copper. She's hooked — and so are we. Book your glow-up via link in bio."
#copperbalayage #boldcolor #haircolor
✅ Submitted! Your manager will review and publish it.
Every caption stays within your salon's brand.
No matter how many times a stylist regenerates, the AI always applies your salon's tone, hashtags, and voice. Owners stay in control without reviewing every single caption.
"Some of the most engaging salon content is captured right in the chair."
Real Photos. Real Results.
You don't need a professional photographer or perfect studio lighting to build a powerful social presence. Fresh color, a great cut, a client who loves their look — snapped the moment the service is done. Authentic in-the-moment photos consistently outperform polished studio shots because they show real work on real people.
That's what builds trust. That's what gets clients to book. MostlyPostly is designed for both — the raw in-chair capture and the carefully composed portfolio shot — because great content is about consistency and authenticity, not perfection.
For Salon Owners
Your brand, protected at every post.
MostlyPostly isn't just a posting tool — it's a brand enforcement layer. Every caption is shaped by your unique identity so every post looks like it came from the same thoughtful voice.
Brand Palette, Built In
Your salon's color palette is extracted from your website during onboarding and applied automatically to every generated image — availability stories, promotions, and more. Every piece of content looks like you.
Tone of Voice Control
Set your salon's tone once — bold and edgy, warm and nurturing, luxury and minimal — and every AI-generated caption reflects it. No more generic copy that sounds like every other salon.
Consistent Hashtag Strategy
Define your master hashtag set once. MostlyPostly blends your branded tags into every post automatically — no stylist needs to remember what to type.
Stylist Instagram Integration
Each stylist's Instagram handle is embedded in their posts — building their personal following while driving the salon's brand. Both benefit from every single post.
Manager Approval Gates
Nothing goes out without sign-off. Managers review, edit, and approve from a web dashboard or via SMS — keeping quality control built into the workflow, not bolted on after.
Vanity Salon
Manager Dashboard
Pending Approval
"Clean lines, sharp fade, weekend ready…"
Styled by Marcus
"Effortless volume, perfectly blended…"
Styled by Taylor
For owners
"Set your brand once. Post consistently — without lifting a finger."
Posting schedule control
Set your preferred posting window and spacing per salon. MostlyPostly queues approved posts within your hours and spreads them naturally — never flooding your feed, never going silent.
What's Next
Built to grow with you.
MostlyPostly is designed from day one to scale alongside your salon — and the industry. Here's what's on the roadmap.
Cross-Platform
TikTok, Google Business, and Pinterest are next. One workflow, one approval, everywhere your clients look.
Booking Integrations
Connect Vagaro, Boulevard, Mindbody and more — fill last-minute openings and celebrate client milestones automatically.
Staff Celebrations
Birthdays, work anniversaries, milestones — branded celebration posts go live automatically on the day.
Smart Content Scheduler
AI learns your best-performing post types and times, then auto-balances your feed for maximum reach.
Have a feature idea?
Early access salons directly shape what gets built next. Your feedback is the roadmap.
Security
Your clients trust you. You can trust us.
Security isn't a checkbox at MostlyPostly — it's part of the architecture. We built it the way we'd want our own data handled.
Multi-Factor Authentication
Manager logins require email + password with SMS-verified reset codes. Every session is tied to a confirmed phone number.
Phone-Verified Stylists
Only registered phone numbers can submit photos. Rogue or spoofed submissions are impossible by design.
Isolated Salon Data
Cross-tenant access is architecturally impossible. Stylists see only their posts; managers see only their salon.
Signed Webhooks
All Twilio messages are verified via cryptographic signatures — only legitimate stylist messages can trigger posts.
Enterprise Infrastructure
Auto HTTPS, DDoS protection, zero direct database exposure. Same stack trusted by serious SaaS businesses.
Time-Limited Tokens
Password reset links expire in 45 minutes. Login session tokens expire in 7 days. No stale access.
bcrypt Password Hashing
All passwords are hashed using bcrypt with salt rounds. Plain-text passwords are never stored or logged.
Privacy First
We don't sell data or mine client info. Photos are used only to generate your post — never shared with third parties.
Be a Founding Salon.
Shape what we build.
We're bringing MostlyPostly to market with a small group of founding salons who get in early, lock in an exclusive rate, and have a direct line to the roadmap. This isn't a discount — it's a partnership.
30 days completely free
Card on file, nothing charged for 30 days. Full access to every feature from day one.
$50 off your plan, locked for life
After your free period, pay the founder rate — permanently. Even as we raise prices for new customers.
Direct input on what gets built
Founding salons get a direct line to the team. Your feedback shapes the next features.
Founder Rates — After 30-Day Free Period
Founding Spots
8 of 10 remainingAlready In
Rejuve Salon Spa
Carmel, Indiana
Studio 500 Salon
Speedway, Indiana
Card on file · Nothing charged for 30 days · Cancel anytime
Pricing
Transparent pricing, based on how you use it.
Every plan includes all features. Tiers are based on post volume, team size, and locations — not locked features. Upgrade, downgrade, or add credits any time.
Starter
Perfect for a single-location salon getting started.
Billed as $1,068/yr — save $120 vs monthly
- ✓60 posts per month
- ✓Up to 4 stylists
- ✓1 location
- ✓AI captions, hashtags & CTAs
- ✓Manager approval workflow
- ✓Facebook & Instagram publishing
- ✓SMS + Telegram channels
- ✓Brand tone, hashtags & booking URL
- ✓1 manager seat
- +Overage: $2.50 per 10 additional posts
Growth
For growing salons with an active team.
Billed as $1,609/yr — save $179 vs monthly
- ✓150 posts per month
- ✓Up to 12 stylists
- ✓1–2 locations (+$49/additional)
- ✓Everything in Starter
- ✓2 manager seats
- ✓Future messaging channels (FB Messenger, Slack)
- ✓Priority support
- +Overage: $2.00 per 10 additional posts
Pro
Multi-location salons and brand-aligned teams.
Billed as $2,689/yr — save $299 vs monthly
- ✓400 posts per month
- ✓Unlimited stylists
- ✓Up to 5 locations (+$49/additional)
- ✓Everything in Growth
- ✓Unlimited manager seats
- ✓All messaging channels
- ✓Vendor brand integration — enforce brand guidelines from Aveda, Wella, Redken & more across your team automatically
- ✓Multi-location analytics
- ✓Dedicated onboarding
- +Overage: $1.50 per 10 additional posts
Need more volume or a vendor partnership?
Aveda, Wella, Redken and other brand partners can deploy MostlyPostly across their entire salon network. Let's talk →
Cancel or change plans any time.